<!-- OneTrust Cookies Consent Notice start for lightyear.cloud --> <script src="https://cdn-ukwest.onetrust.com/scripttemplates/otSDKStub.js" type="text/javascript" charset="UTF-8" data-domain-script="0197a69a-8630-7f3b-bd4c-caeb8c6dff1c" ></script> <script type="text/javascript"> (function () { // --- your allowlist of gated vendors + required OneTrust groups --- var RULES = [ // VWO { test: /\/\/dev\.visualwebsiteoptimizer\.com\//i, groups: ["C0003"] }, // YouTube - C0003 { test: /\/\/www\.youtube\.com\//i, groups: ["C0003"] }, { test: /\/\/youtube\.com\//i, groups: ["C0003"] }, { test: /\/\/www\.youtube-nocookie\.com\//i, groups: ["C0003"] }, { test: /\/\/youtubei\.googleapis\.com\//i, groups: ["C0003"] }, { test: /\/\/i\.ytimg\.com\//i, groups: ["C0003"] }, { test: /\/\/s\.ytimg\.com\//i, groups: ["C0003"] }, { test: /\/\/yt3\.ggpht\.com\//i, groups: ["C0003"] }, // Vimeo - C0003 { test: /\/\/player\.vimeo\.com\//i, groups: ["C0003"] }, { test: /\/\/vimeo\.com\//i, groups: ["C0003"] }, { test: /\/\/f\.vimeocdn\.com\//i, groups: ["C0003"] }, { test: /\/\/i\.vimeocdn\.com\//i, groups: ["C0003"] }, // Calendly - C0003 { test: /\/\/calendly\.com\//i, groups: ["C0003"] }, { test: /\/\/assets\.calendly\.com\//i, groups: ["C0003"] }, { test: /\/\/cdn\.calendly\.com\//i, groups: ["C0003"] }, // Existing C0004 domains { test: /\/\/munchkin\.marketo\.net\//i, groups: ["C0004"] }, { test: /\/\/cdn\.bizible\.com\//i, groups: ["C0004"] }, { test: /\/\/bizible\.com\//i, groups: ["C0004"] }, { test: /\/\/cdn\.bizibly\.com\//i, groups: ["C0004"] }, { test: /\/\/adobedc\.net\//i, groups: ["C0004"] }, { test: /\/\/a\.omappapi\.com\//i, groups: ["C0004"] }, { test: /\/\/tracker\.gaconnector\.com\//i, groups: ["C0004"] }, { test: /\/\/static\.hotjar\.com\//i, groups: ["C0004"] }, { test: /\/\/js\.hs\-scripts\.com\//i, groups: ["C0004"] }, { test: /\/scripts\/custom\-gclid\.js\//i, groups: ["C0004"] }, // HubSpot - C0004 { test: /\/\/js\.hubspot\.com\//i, groups: ["C0004"] }, { test: /\/\/js\.hsforms\.net\//i, groups: ["C0004"] }, { test: /\/\/js\.hscta\.net\//i, groups: ["C0004"] }, { test: /\/\/js\.hsadspixel\.net\//i, groups: ["C0004"] }, { test: /\/\/js\.hs\-analytics\.net\//i, groups: ["C0004"] }, { test: /\/\/js\.hs\-banner\.com\//i, groups: ["C0004"] }, // Bing - C0004 { test: /\/\/bat\.bing\.com\//i, groups: ["C0004"] }, { test: /\/\/clarity\.ms\//i, groups: ["C0004"] }, { test: /\/\/c\.bing\.com\//i, groups: ["C0004"] }, { test: /\/\/www\.bing\.com\/api\//i, groups: ["C0004"] }, // MSN - C0004 { test: /\/\/c\.msn\.com\//i, groups: ["C0004"] }, { test: /\/\/www\.msn\.com\/api\//i, groups: ["C0004"] }, // LinkedIn - C0005 { test: /\/\/snap\.licdn\.com\//i, groups: ["C0005"] }, { test: /\/\/px\.ads\.linkedin\.com\//i, groups: ["C0005"] }, { test: /\/\/www\.linkedin\.com\/px\//i, groups: ["C0005"] }, { test: /\/\/platform\.linkedin\.com\//i, groups: ["C0005"] }, ]; function matchRule(src) { for (var i = 0; i < RULES.length; i++) if (RULES[i].test.test(src)) return RULES[i]; return null; } function hasConsent(req) { var g = (window.OnetrustActiveGroups || "").split(","); return req.every(function (id) { return g.indexOf(id) !== -1; }); } function isMunchkinNode(node) { var src = node.getAttribute("data-gated-src") || node.getAttribute("src") || ""; return /\/\/munchkin\.marketo\.net\//i.test(src); } // --- Restore a blocked script element (preserve attrs + handlers) --- function restoreScript(node) { var replayQ = null; // --- Munchkin-specific handoff: remove stub so real lib can install itself if (isMunchkinNode(node) && window.Munchkin && window.Munchkin.__otStub) { replayQ = window.Munchkin.__q ? window.Munchkin.__q.slice() : null; try { delete window.Munchkin; } catch (e) { window.Munchkin = undefined; } } var s = document.createElement("script"); // copy common attrs [ "src", "async", "defer", "noModule", "crossorigin", "referrerpolicy", "integrity", "nonce", ].forEach(function (a) { var v = node.getAttribute(a); if (v !== null) s.setAttribute(a, v); }); // restore type (module vs classic). If plain, default to classic JS. var t = node.getAttribute("type"); s.type = t && t !== "text/plain" ? t : "text/javascript"; // copy handlers if any were set as properties if (node.onload) s.onload = node.onload; if (node.onerror) s.onerror = node.onerror; if (node.onreadystatechange) s.onreadystatechange = node.onreadystatechange; // inline support (rare for your RULES) if (node.text && !s.src) s.text = node.text; // when real script finishes loading, replay any queued calls if (isMunchkinNode(node) && replayQ) { s.addEventListener("load", function () { if (window.Munchkin && typeof window.Munchkin.init === "function") { replayQ.forEach(function (item) { var method = item[0], args = item[1] || []; if (typeof window.Munchkin[method] === "function") { window.Munchkin[method].apply(window.Munchkin, args); } }); } }); } node.replaceWith(s); } function restoreAllEligible() { // Only restore nodes whose vendor is allowed now var nodes = document.querySelectorAll( 'script.optanon-blocked[type="text/plain"][data-gated-src]' ); for (var i = 0; i < nodes.length; i++) { var n = nodes[i]; var src = n.getAttribute("data-gated-src") || n.getAttribute("src") || ""; var rule = matchRule(src); if (rule && hasConsent(rule.groups)) restoreScript(n); } } // --- Iframe and Video blocking for video platforms --- var IFRAME_RULES = [ { test: /youtube\.com|youtube-nocookie\.com|youtu\.be/i, groups: ["C0003"] }, { test: /vimeo\.com|player\.vimeo\.com/i, groups: ["C0003"] }, { test: /calendly\.com/i, groups: ["C0003"] } ]; var VIDEO_RULES = [ { test: /youtube\.com|youtube-nocookie\.com|youtu\.be/i, groups: ["C0003"] }, { test: /vimeo\.com|player\.vimeo\.com|vimeocdn\.com/i, groups: ["C0003"] }, { test: /wistia\.com|fast\.wistia/i, groups: ["C0003"] }, { test: /brightcove\.com|players\.brightcove/i, groups: ["C0003"] }, { test: /vidyard\.com/i, groups: ["C0003"] }, { test: /jwplayer\.com|jwpcdn\.com/i, groups: ["C0003"] }, { test: /cloudinary\.com/i, groups: ["C0003"] }, { test: /streamable\.com/i, groups: ["C0003"] } ]; function matchIframeRule(src) { for (var i = 0; i < IFRAME_RULES.length; i++) if (IFRAME_RULES[i].test.test(src)) return IFRAME_RULES[i]; return null; } function matchVideoRule(src) { for (var i = 0; i < VIDEO_RULES.length; i++) if (VIDEO_RULES[i].test.test(src)) return VIDEO_RULES[i]; return null; } // Function to create placeholder element function createPlaceholder(type) { var placeholder = document.createElement("div"); placeholder.className = "optanon-video-placeholder"; placeholder.style.cssText = "position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);text-align:center;padding:20px;background:rgba(0,0,0,0.8);color:white;border-radius:5px;z-index:10;"; placeholder.innerHTML = "<p>Book a call</p><p>Please accept cookies to book a call.</p><button onclick='window.OneTrust.ToggleInfoDisplay()' style='margin-top: 15px; padding:12px 24px;background:#E4173F;color:white;border:none;border-radius:24px;cursor:pointer;font-size:16px;cursor:pointer;'>Manage Preferences</button>"; return placeholder; } // Function to block HTML5 video element function blockVideo(video) { var src = video.getAttribute("src") || video.getAttribute("data-src") || ""; // Check all source elements within the video tag var sources = video.querySelectorAll("source"); var needsBlocking = false; var rule = null; // Check main video src if (src) { rule = matchVideoRule(src); if (rule) needsBlocking = true; } // Check source elements for (var i = 0; i < sources.length; i++) { var sourceSrc = sources[i].getAttribute("src") || ""; var sourceRule = matchVideoRule(sourceSrc); if (sourceRule) { needsBlocking = true; rule = sourceRule; break; } } // Also check for third-party video platforms even without explicit rules // This catches self-hosted videos that might still drop cookies if (!needsBlocking && video.hasAttribute("data-require-consent")) { needsBlocking = true; rule = { groups: ["C0003"] }; } if (!needsBlocking) return; if (rule && hasConsent(rule.groups)) return; // Store original sources and block the video video.setAttribute("data-consent-required", rule.groups.join(",")); video.className += (video.className ? " " : "") + "optanon-blocked-video"; // Store and remove sources if (video.src) { video.setAttribute("data-blocked-src", video.src); video.removeAttribute("src"); } // Store source elements data and remove them var sourcesData = []; for (var j = 0; j < sources.length; j++) { sourcesData.push({ src: sources[j].src, type: sources[j].type, media: sources[j].media }); } if (sourcesData.length > 0) { video.setAttribute("data-blocked-sources", JSON.stringify(sourcesData)); // Remove source elements while (video.firstChild) { video.removeChild(video.firstChild); } } // Add placeholder styling video.style.position = "relative"; video.style.backgroundColor = "#f0f0f0"; video.style.minHeight = video.style.height || "315px"; video.style.minWidth = video.style.width || "560px"; // Disable video controls and autoplay video.removeAttribute("autoplay"); video.removeAttribute("controls"); video.setAttribute("data-blocked", "true"); // Create placeholder var placeholder = createPlaceholder("video"); // Position parent if needed if (video.parentElement) { if (video.parentElement.style.position !== "absolute" && video.parentElement.style.position !== "relative") { video.parentElement.style.position = "relative"; } video.parentElement.appendChild(placeholder); video.setAttribute("data-placeholder-id", "optanon-video-placeholder"); } } // Function to restore blocked videos function restoreBlockedVideos() { var videos = document.querySelectorAll("video.optanon-blocked-video"); for (var i = 0; i < videos.length; i++) { var video = videos[i]; var requiredGroups = (video.getAttribute("data-consent-required") || "").split(","); if (hasConsent(requiredGroups)) { // Remove placeholder var placeholder = video.parentElement ? video.parentElement.querySelector(".optanon-video-placeholder") : null; if (placeholder) placeholder.remove(); // Restore main src var blockedSrc = video.getAttribute("data-blocked-src"); if (blockedSrc) { video.src = blockedSrc; video.removeAttribute("data-blocked-src"); } // Restore source elements var sourcesData = video.getAttribute("data-blocked-sources"); if (sourcesData) { var sources = JSON.parse(sourcesData); for (var j = 0; j < sources.length; j++) { var source = document.createElement("source"); source.src = sources[j].src; if (sources[j].type) source.type = sources[j].type; if (sources[j].media) source.media = sources[j].media; video.appendChild(source); } video.removeAttribute("data-blocked-sources"); } // Restore video attributes video.setAttribute("controls", "true"); video.removeAttribute("data-blocked"); video.removeAttribute("data-consent-required"); video.className = video.className.replace("optanon-blocked-video", "").trim(); video.style.backgroundColor = ""; video.style.minHeight = ""; video.style.minWidth = ""; // Reload video video.load(); } } } // Function to block iframe function blockIframe(iframe) { var src = iframe.getAttribute("src") || iframe.getAttribute("data-src") || ""; var rule = matchIframeRule(src); if (!rule) return; // not a targeted iframe if (hasConsent(rule.groups)) return; // consent already granted // Store original src and block the iframe if (iframe.src) { iframe.setAttribute("data-blocked-src", iframe.src); iframe.removeAttribute("src"); } iframe.setAttribute("data-consent-required", rule.groups.join(",")); iframe.className += (iframe.className ? " " : "") + "optanon-blocked-iframe"; // Add placeholder styling iframe.style.backgroundColor = "#f0f0f0"; iframe.style.minHeight = iframe.style.minHeight || "315px"; // Create placeholder message var placeholder = createPlaceholder("video"); // If iframe has parent, add placeholder if (iframe.parentElement && iframe.parentElement.style.position !== "absolute" && iframe.parentElement.style.position !== "relative") { iframe.parentElement.style.position = "relative"; } if (iframe.parentElement) { iframe.parentElement.appendChild(placeholder); iframe.setAttribute("data-placeholder-id", placeholder.className); } } // Function to restore blocked iframes function restoreBlockedIframes() { var iframes = document.querySelectorAll("iframe.optanon-blocked-iframe"); for (var i = 0; i < iframes.length; i++) { var iframe = iframes[i]; var blockedSrc = iframe.getAttribute("data-blocked-src"); var requiredGroups = (iframe.getAttribute("data-consent-required") || "").split(","); if (blockedSrc && hasConsent(requiredGroups)) { // Remove placeholder var placeholder = iframe.parentElement ? iframe.parentElement.querySelector(".optanon-video-placeholder") : null; if (placeholder) placeholder.remove(); // Restore iframe iframe.src = blockedSrc; iframe.removeAttribute("data-blocked-src"); iframe.removeAttribute("data-consent-required"); iframe.className = iframe.className.replace("optanon-blocked-iframe", "").trim(); iframe.style.backgroundColor = ""; iframe.style.minHeight = ""; } } } // Override createElement to catch dynamically created iframes var originalCreateElement = document.createElement; document.createElement = function(tagName) { var element = originalCreateElement.call(document, tagName); if (tagName.toLowerCase() === "iframe") { // Use setter to intercept src assignment var srcDescriptor = Object.getOwnPropertyDescriptor(element, "src") || Object.getOwnPropertyDescriptor(HTMLIFrameElement.prototype, "src"); Object.defineProperty(element, "src", { get: function() { return this.getAttribute("src"); }, set: function(value) { var rule = matchIframeRule(value); if (rule && !hasConsent(rule.groups)) { this.setAttribute("data-blocked-src", value); this.className += (this.className ? " " : "") + "optanon-blocked-iframe"; this.setAttribute("data-consent-required", rule.groups.join(",")); } else { srcDescriptor.set.call(this, value); } }, configurable: true }); } return element; }; // Hook DOM insertions for iframes and videos ["appendChild", "insertBefore", "replaceChild"].forEach(function (m) { var orig = Node.prototype[m]; Node.prototype[m] = function (child) { if (child) { if (child.tagName === "IFRAME") { try { blockIframe(child); } catch (e) {} } else if (child.tagName === "VIDEO") { try { blockVideo(child); } catch (e) {} } } var result = orig.apply(this, arguments); // Also check after insertion in case src is set after adding to DOM if (child) { if (child.tagName === "IFRAME") { setTimeout(function() { blockIframe(child); }, 0); } else if (child.tagName === "VIDEO") { setTimeout(function() { blockVideo(child); }, 0); } } return result; }; }); // Monitor existing iframes and videos on page load function blockExistingMedia() { var iframes = document.querySelectorAll("iframe"); for (var i = 0; i < iframes.length; i++) { blockIframe(iframes[i]); } var videos = document.querySelectorAll("video"); for (var j = 0; j < videos.length; j++) { blockVideo(videos[j]); } } // MutationObserver for iframes and videos added via innerHTML or other methods var mediaObserver = new MutationObserver(function(mutations) { mutations.forEach(function(mutation) { mutation.addedNodes.forEach(function(node) { if (node.tagName === "IFRAME") { blockIframe(node); } else if (node.tagName === "VIDEO") { blockVideo(node); } // Check for iframes and videos in added subtree if (node.querySelectorAll) { var iframes = node.querySelectorAll("iframe"); for (var i = 0; i < iframes.length; i++) { blockIframe(iframes[i]); } var videos = node.querySelectorAll("video"); for (var j = 0; j < videos.length; j++) { blockVideo(videos[j]); } } }); }); }); // Start observing when DOM is ready if (document.body) { mediaObserver.observe(document.body, { childList: true, subtree: true }); blockExistingMedia(); } else { document.addEventListener("DOMContentLoaded", function() { mediaObserver.observe(document.body, { childList: true, subtree: true }); blockExistingMedia(); }); } // --- Block Bizible/Marketo pixel tracking images --- function blockTrackingPixels() { // Block img elements that are tracking pixels var images = document.querySelectorAll('img'); images.forEach(function(img) { var src = img.src || img.getAttribute('src') || ''; if (src.includes('bizible.com') || src.includes('bizibly.com') || src.includes('adobedc.net')) { if (!hasConsent(['C0004'])) { img.setAttribute('data-blocked-src', src); img.removeAttribute('src'); img.style.display = 'none'; } } }); } // Monitor for tracking pixels var pixelObserver = new MutationObserver(function(mutations) { mutations.forEach(function(mutation) { mutation.addedNodes.forEach(function(node) { if (node.tagName === 'IMG') { var src = node.src || node.getAttribute('src') || ''; if (src.includes('bizible.com') || src.includes('bizibly.com') || src.includes('adobedc.net')) { if (!hasConsent(['C0004'])) { node.setAttribute('data-blocked-src', src); node.removeAttribute('src'); node.style.display = 'none'; } } } }); }); }); if (document.body) { pixelObserver.observe(document.body, { childList: true, subtree: true }); blockTrackingPixels(); } // --- Handle custom video implementations with click-to-load --- function interceptVideoButtons() { // Find all elements that look like they'll load a video on click var videoContainers = document.querySelectorAll('.js-video[data-video-url], .video[data-video-url]'); videoContainers.forEach(function(container) { var videoUrl = container.getAttribute('data-video-url'); if (!videoUrl) return; // Check if this is a YouTube or Vimeo URL that needs consent var needsConsent = false; var requiredGroups = []; if (/youtube\.com|youtu\.be/.test(videoUrl)) { needsConsent = true; requiredGroups = ["C0003"]; } else if (/vimeo\.com/.test(videoUrl)) { needsConsent = true; requiredGroups = ["C0003"]; } if (!needsConsent || hasConsent(requiredGroups)) return; // Find the play button within this container var playButton = container.querySelector('.js-videoPlay, button[type="button"]'); if (!playButton) return; // Store original click handler if it exists var originalOnclick = playButton.onclick; playButton.setAttribute('data-consent-required', requiredGroups.join(',')); playButton.setAttribute('data-original-video-url', videoUrl); // Replace click handler with consent check playButton.onclick = function(e) { e.preventDefault(); e.stopPropagation(); if (hasConsent(requiredGroups)) { // Restore original behavior if consent granted if (originalOnclick) { originalOnclick.call(this, e); } else { // Try to trigger the video load manually if no onclick was stored this.click(); } } else { // Show consent modal showVideoConsentModal(container, requiredGroups); } return false; }; // Also intercept addEventListener for this button var originalAddEventListener = playButton.addEventListener; playButton.addEventListener = function(type, listener, options) { if (type === 'click') { // Wrap the click listener var wrappedListener = function(e) { if (!hasConsent(requiredGroups)) { e.preventDefault(); e.stopPropagation(); showVideoConsentModal(container, requiredGroups); return false; } return listener.call(this, e); }; originalAddEventListener.call(this, type, wrappedListener, options); } else { originalAddEventListener.call(this, type, listener, options); } }; }); } // Function to show consent modal for custom video implementations function showVideoConsentModal(container, requiredGroups) { // Check if modal already exists var existingModal = container.querySelector('.optanon-video-consent-modal'); if (existingModal) { existingModal.style.display = 'block'; return; } // Create consent modal overlay var modal = document.createElement('div'); modal.className = 'optanon-video-consent-modal'; modal.style.cssText = 'position:absolute;top:0;left:0;width:100%;height:100%;background:rgba(0,0,0,0.7);display:flex;align-items:center;justify-content:center;z-index:1000;'; var modalContent = document.createElement('div'); modalContent.style.cssText = 'background:white;padding:30px;border-radius:8px;text-align:center;max-width:400px; margin: 10% auto;'; modalContent.innerHTML = '<h3 style="margin:0 0 15px 0;color:#11111;">Cookie consent required</h3>' + '<p style="margin:0 0 20px 0;color:#11111;">This video requires your consent to load content from third-party providers.</p>' + '<button onclick="window.OneTrust.ToggleInfoDisplay()" style="padding:12px 24px;background:#E4173F;color:white;border:none;border-radius:24px;cursor:pointer;font-size:16px;margin-right:10px;">Manage preferences</button>' + '<button onclick="this.closest(\'.optanon-video-consent-modal\').style.display=\'none\'" style="padding:12px 24px;background:#F7F7F7;color:#11111;border:none;border-radius:24px;cursor:pointer;font-size:16px;">Cancel</button>'; modal.appendChild(modalContent); container.style.position = 'relative'; container.appendChild(modal); } // Re-check video buttons after consent changes function recheckVideoButtons() { var buttons = document.querySelectorAll('[data-consent-required]'); buttons.forEach(function(button) { var requiredGroups = (button.getAttribute('data-consent-required') || '').split(','); if (hasConsent(requiredGroups)) { // Remove consent modal if it exists var container = button.closest('.js-video, .video'); if (container) { var modal = container.querySelector('.optanon-video-consent-modal'); if (modal) modal.remove(); } } }); } // Initialize video button interception if (document.readyState === 'loading') { document.addEventListener('DOMContentLoaded', function() { setTimeout(interceptVideoButtons, 100); // Small delay to ensure other scripts have initialized }); } else { setTimeout(interceptVideoButtons, 100); } // Re-run interception periodically to catch dynamically added videos setInterval(interceptVideoButtons, 2000); // --- Hook DOM insertions for dynamically-added scripts (your original bit) --- function handleScript(node) { var src = node.getAttribute("src") || ""; var rule = matchRule(src); if (!rule) return; // not targeted if (hasConsent(rule.groups)) return; // consent already granted node.setAttribute("data-gated-src", src); node.type = "text/plain"; node.className += (node.className ? " " : "") + "optanon-blocked"; } ["appendChild", "insertBefore"].forEach(function (m) { var orig = Node.prototype[m]; Node.prototype[m] = function (child) { if (child && child.tagName === "SCRIPT") { try { handleScript(child); } catch (e) {} } return orig.apply(this, arguments); }; }); // --- NEW: Patch document.write / writeln (covers your example) --- function gateHtml(html) { // normalize (strip surrounding whitespace) var s = String(html); // Find <script ... src="..."> and if URL matches a RULE without consent, // rewrite to type="text/plain" and mark for later restore. // This regex is intentionally simple; it handles typical cases. return s.replace( /<script\b([^>]*?)\bsrc\s*=\s*(['"])([^'"]+)\2([^>]*)>(?:<\/script>)?/gi, function (_m, pre, q, src, post) { var rule = matchRule(src || ""); if (!rule || hasConsent(rule.groups)) return _m; // leave as-is // ensure we keep original attrs, add our markers, and suppress execution var attrs = (pre || "") + " src=" + q + src + q + (post || ""); // remove existing type if present; we'll set text/plain attrs = attrs.replace(/\btype\s*=\s*(['"])[^'"]*\1/gi, ""); attrs += ' type="text/plain" class="optanon-blocked" data-gated-src="' + src.replace(/"/g, "&quot;") + '"'; return "\<script " + attrs + "\>\<\/script\>"; } ); } ["write", "writeln"].forEach(function (m) { var orig = document[m]; document[m] = function () { // Join arguments (browsers allow multiple) var html = Array.prototype.join.call(arguments, ""); var gated = gateHtml(html); return orig.call(document, gated); }; }); // Cookie blocking - Enhanced to catch iframe cookies const originalCookieDescriptor = Object.getOwnPropertyDescriptor(Document.prototype, 'cookie'); // Block postMessage from YouTube iframes before consent const originalPostMessage = window.postMessage; window.postMessage = function(message, targetOrigin) { if (targetOrigin && targetOrigin.includes('youtube.com') && !hasConsent(['C0003'])) { return; } return originalPostMessage.apply(this, arguments); }; const cookiePatterns = { C0003: [ // VWO cookies /_vwo/, // YouTube cookies - more comprehensive patterns /^YSC/, /^VISITOR_INFO/, /^VISITOR_PRIVACY/, /^PREF/, /^GPS/, /^CONSENT/, /_Secure-ROLLOUT/, /^LOGIN_INFO/, /^SIDCC/, /^SSID/, /^APISID/, /^SAPISID/, /^HSID/, /^SID/, /^DEVICE_INFO/, /^CONSISTENCY/, /^use_hitbox/, /^remote_sid/, // Vimeo cookies /^vuid/, /^player/, /^_abexps/, /^_gcl/, /^continuous_play/, /^has_logged_in/, // Calendly cookies (removed GA cookies as they're handled in GTM) /_calendly/, /^calendly/ ], C0004: [ // Existing patterns /gaconnector/, /_biz/, /_vis/, // Marketo/Bizible cookies - more comprehensive (includes _BUID) /_BUID/, /^_BUID$/, /^_biz_uid/, /^_biz_nA/, /^_biz_pendingA/, /^_biz_sid/, /^_biz_flagsA/, /^mkto_/, /^_mkto_trk/, /^_mkt_disp/, /^_mkt_trk/, // HubSpot cookies /__hs/, /hubspot/, /__hst/, /__hsc/, /__hssc/, /__hssrc/, // Bing cookies /_uet/, /MUID/, /_clck/, /_clsk/, // MSN cookies (often shared with Bing) /MSN/ ], C0005: [ // LinkedIn cookies /^li_/, /^lidc/, /^bcookie/, /^bscookie/, /^lang/, /^UserMatchHistory/, /^AnalyticsSyncHistory/ ] }; Object.defineProperty(Document.prototype, 'cookie', { get: function() { return originalCookieDescriptor.get.call(this); }, set: function(value) { const cookieName = value.split('=')[0].trim(); // Allow OneTrust cookies if (cookieName.startsWith('OptAnon')) { return originalCookieDescriptor.set.call(this, value); } // Allow all Cloudflare security cookies regardless of domain if (cookieName === '__cf_bm' || cookieName === '_cf_bm') { return originalCookieDescriptor.set.call(this, value); } // Check against patterns for (const category in cookiePatterns) { if (!hasConsent([category])) { for (const pattern of cookiePatterns[category]) { if (pattern.test(cookieName)) { return; } } } } return originalCookieDescriptor.set.call(this, value); }, configurable: true }); // --- Consent change: restore anything now allowed --- window.addEventListener("OneTrustGroupsUpdated", function() { restoreAllEligible(); restoreBlockedIframes(); restoreBlockedVideos(); recheckVideoButtons(); }); // Optional: if your snippet might run after some writes already happened // scan current DOM once: document.querySelectorAll("script[src]").forEach(function (n) { try { handleScript(n); } catch (e) {} }); restoreAllEligible(); // --- OPTIONAL SAFETY: stub Munchkin to avoid ReferenceError before load --- // This lets inline `Munchkin.init('302-WOS-863')` run without crashing. // The real library will overwrite this when allowed; you can replay if needed. (function () { if (!window.Munchkin) { var MK = function () {}; // placeholder MK.__otStub = true; // mark as our stub MK.__q = []; // queue MK.init = function () { MK.__q.push(["init", Array.prototype.slice.call(arguments)]); }; window.Munchkin = MK; } })(); })(); function OptanonWrapper() { } </script> <!-- OneTrust Cookies Consent Notice end for lightyear.cloud --> Extending the power of your accounting software with automation apps - pt.1
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Extending the power of your accounting software with automation apps - pt.1

Chris Gregg

by Chris Gregg

CEO

Posted 22/04/2025

appstack ecosystem

The evolving nature of industry automation and why CFO’s can’t afford to be left behind

Cloud accounting ledgers were cool in the twenty-tens with the emergence of companies like Xero, QuickBooks and MYOB amongst others. If you joined the accounting Software as a Service (SaaS) bandwagon in this period, you are officially an ‘early adopter’ and were ahead of your time. Now it's all about extending the power of your accounting software with automation.

In 2021, having a cloud accounting ledger as your distributed business management platform has become a need rather than a novelty. The benefits of an always accessible, up to date centralised data repository with automation features is undeniable and well documented.  However, adopting a cloud accounting ledger alone is not likely to put you ahead of the competition.

Today, the real power of the cloud comes from connected ecosystems of powerful ‘apps’, which can solve big business challenges. A combined stack of complimentary apps can propel a business to market dominance.

The success of firms in the knowledge-based economy is increasingly dependent on their ability to innovate

Gerard Grech CEO at Tech Nation

 

What this means is that for the future success of your company making the transition to an appstack is vital.

Data from OKTA shows that SME’s use 75 apps on average… 75 apps! and according to Eurostat and Deloitte, in 2019 both the UK and Australia have seen huge growth in companies adopting cloud based applications, with over 40% now implementing some form of automation strategy.

Inferring from this, there is a good chance your competition are already at an unfair advantage and are already taking advantage of the efficiencies and reaping the benefits provided by a tailored appstack. In a fast paced world where the quick eat the slow, failure to adapt is the first step to becoming obsolete. 

No appstack, no future!

I’ve personally worked within the business app ecosystem for more than 10 years and worked with thousands of businesses to help implement Lightyear and various other applications.  Within that time I've seen some brilliant app strategies, and some not so brilliant app strategies. 

Below, we have broken down some of the benefits and things to consider as well as an implementation plan to get you started. There is a fabulous community of app advisors which we will happily connect you to, just drop us a comment below.

What is an appstack?

ecosystem

First of all, let’s look at what an app is. There is an app to solve almost every problem, and they come in two main categories - Horizontal applications and Vertical applications.

  1. Horizontal Apps are broad and solve pain points most businesses experience, such as expense management, payroll, HR. They do not typically have industry specific features.
  2. Vertical Apps are industry specific apps that are designed with specific industries pain points in mind. Examples could be warehouse management or Point of Sale for retail.

On their own, apps have limited use as they only solve a certain business problem. Together, they can complement each other and provide a holistic business management solution, a mini ERP, which is essentially an appstack. 

An appstack is a group of integrated software programs (apps) that work together to solve multiple business functions seamlessly. Connected apps talk to each other and exchange data via APIs (integration), ensuring that all applications have the same up to date data without the need for manual data entry or file uploads.

How do I choose the right apps to extend the power of my accounting software?

There is a large ecosystem of apps out there and sometimes choosing the rights apps to suit your business needs can be difficult. If you implement the wrong app it can cause you serious problems so due diligence is very necessary.

  1. Evaluate your business needs in detail. Create a scoping document.
  2. Do your research! Don’t cut corners here, implementing a system into your business is a big investment of time and money, you must invest time to pick the right app. Engage a professional if you need help. 
  3. Evaluate the value, not the price. On the face of it, some apps are very similar but the devil is in the detail. A common mistake is to take the cheapest option, which can often cost you more money in the long run. Evaluate the functionality of each app and how much time and money it will save you. Often the extra investment pays dividends in the long run. 
  4. Create a shortlist based on the needs of your business.
  5. Ask each app for a demo and ask what they do better than the competition. 
  6. Try before you buy. Any good app will offer a free trial, because they’re confident in their product capabilities.  This is a great opportunity to get comfortable with the apps capabilities. 
  7. Make a final decision and invest in an implementation plan.

A good place to start your information journey is through the use of dedicated online groups and social forums/networks such as Facebook, Twitter and LinkedIn. This will allow you to speak with people who have used the apps you are researching and you can ask your questions to real people who aren’t paid to give you happy answers. Independent review sites such as Capterra and GetApp are another way to find honest feedback from people who were in your exact position.

How do I implement my apps?

A well thought out implementation plan is critical to success and needs time to evolve. 

Dyle Rodriguez Managing Director of Amakari Services accounting firm (formally Head of Digital Migration at Accounts Unlocked)  has this to say about moving to an appstack, “transitioning is not instantaneous and implementation, especially of large firms, takes time and for us it was easily 2-3 years including research.” 

Now, I don’t advocate that all businesses should take 2-3 years, but a well thought out implementation plan with time allocated to critical steps is essential.

Below are some our tips to success: 

  1. Have a detailed plan complete with timeframes for each step in the implementation process.
  2. Get your executive sponsors bought in and involved.
  3. Choose an internal champion to take control of the project and drive progress.
  4. Ensure live training for staff and record the sessions for future reference.
  5. Ensure employees are implementing the changes and following the correct procedures.
  6. Meet deadlines and ensure the project is completed in a timely manner. 
  7. Have a program of continual training for existing and new employees. 

The beauty of the cloud is continuous improvements. At Lightyear we deploy new features every 2 weeks, it is important to stay up to date with new features to ensure you are making the most of the apps capabilities. 

What are the benefits?

According to an Intuit study, 70% of small business owners realize the value of connecting data from different apps and existing technology solutions. There are many benefits that the correct appstack can bring you, we have listed a few of the most prevalent below;

Reporting: 

  • Better audit quality using automated audit reports attached to every bill and PO.
  • Accurate real-time reports showing how your company is doing at any given time allowing you to make better forecasting decisions and allowing you to react quicker to situations.

Accounts Payable:

  • Streamline communications between your teams to improve efficiencies such as invoice approval times with approval automation apps. 
  • All supplier documents are in one place and easily accessible meaning no lost, forgotten or duplicate documents.
  • No manual data entry - Lightyear syncs with inventory and accounting software and exports the rich line item data.
  • Fully automated notification processes so the right person i.e. the decision maker, is notified at the right time with the ability to approve, decline or query from anywhere.

Accounts Receivable:

  • Improve cashflow
  • Reduce Debtor days and save time chasing payment via automated reminders. 

POS/E-Commerce:

  • Ability to take on more complex business processes such as return automation or direct integration with suppliers to expand product assortment.
  • eCommerce automation guarantees that the right data is processed between your systems in a timely manner meaning you can keep promises such as next day delivery to your customers.

Forecasting:

  • Improved cashflow and forecasting analysis thereby increasing the accuracy with which you make business decisions such as spend.
  • Significantly reduce the risks to your company with real-time figures allowing you to efficiently react to changes in the environment.

Project Management:

  • Higher client satisfaction due to better transparency and process agility.
  • Reduce busywork, increase productivity and maintain quality.

Payroll:

  • Reducing human errors with pay checks which can help prevent employee loss.
  • Increased security as everything is password protected and encrypted.

There are many more criteria which must be taken into consideration on an individual basis but the overarching answer as to whether or not an appstack is the right move for your business is simple.

With modern cloud-based technology at our disposal, we’re well positioned, like never before, to produce timely clean data, and to surface information for informed decision-making for our small business clients.

 Heather Smith

In our next instalment of the appstack series we will go into a few of the companies that we have vetted and believe will make for a great appstack for most businesses.

Explore how Lightyear’s AP automation solution can help you reduce costs, and stay compliant.

Chris Gregg

By Chris Gregg

CEO

Founder & CEO - Lightyear: Award winning global Fin-tech, disrupting Cloud Procurement.