<!-- OneTrust Cookies Consent Notice start for lightyear.cloud --> <script src="https://cdn-ukwest.onetrust.com/scripttemplates/otSDKStub.js" type="text/javascript" charset="UTF-8" data-domain-script="0197a69a-8630-7f3b-bd4c-caeb8c6dff1c" ></script> <script type="text/javascript"> (function () { // --- your allowlist of gated vendors + required OneTrust groups --- var RULES = [ // VWO { test: /\/\/dev\.visualwebsiteoptimizer\.com\//i, groups: ["C0003"] }, // YouTube - C0003 { test: /\/\/www\.youtube\.com\//i, groups: ["C0003"] }, { test: /\/\/youtube\.com\//i, groups: ["C0003"] }, { test: /\/\/www\.youtube-nocookie\.com\//i, groups: ["C0003"] }, { test: /\/\/youtubei\.googleapis\.com\//i, groups: ["C0003"] }, { test: /\/\/i\.ytimg\.com\//i, groups: ["C0003"] }, { test: /\/\/s\.ytimg\.com\//i, groups: ["C0003"] }, { test: /\/\/yt3\.ggpht\.com\//i, groups: ["C0003"] }, // Vimeo - C0003 { test: /\/\/player\.vimeo\.com\//i, groups: ["C0003"] }, { test: /\/\/vimeo\.com\//i, groups: ["C0003"] }, { test: /\/\/f\.vimeocdn\.com\//i, groups: ["C0003"] }, { test: /\/\/i\.vimeocdn\.com\//i, groups: ["C0003"] }, // Calendly - C0003 { test: /\/\/calendly\.com\//i, groups: ["C0003"] }, { test: /\/\/assets\.calendly\.com\//i, groups: ["C0003"] }, { test: /\/\/cdn\.calendly\.com\//i, groups: ["C0003"] }, // Existing C0004 domains { test: /\/\/munchkin\.marketo\.net\//i, groups: ["C0004"] }, { test: /\/\/cdn\.bizible\.com\//i, groups: ["C0004"] }, { test: /\/\/bizible\.com\//i, groups: ["C0004"] }, { test: /\/\/cdn\.bizibly\.com\//i, groups: ["C0004"] }, { test: /\/\/adobedc\.net\//i, groups: ["C0004"] }, { test: /\/\/a\.omappapi\.com\//i, groups: ["C0004"] }, { test: /\/\/tracker\.gaconnector\.com\//i, groups: ["C0004"] }, { test: /\/\/static\.hotjar\.com\//i, groups: ["C0004"] }, { test: /\/\/js\.hs\-scripts\.com\//i, groups: ["C0004"] }, { test: /\/scripts\/custom\-gclid\.js\//i, groups: ["C0004"] }, // HubSpot - C0004 { test: /\/\/js\.hubspot\.com\//i, groups: ["C0004"] }, { test: /\/\/js\.hsforms\.net\//i, groups: ["C0004"] }, { test: /\/\/js\.hscta\.net\//i, groups: ["C0004"] }, { test: /\/\/js\.hsadspixel\.net\//i, groups: ["C0004"] }, { test: /\/\/js\.hs\-analytics\.net\//i, groups: ["C0004"] }, { test: /\/\/js\.hs\-banner\.com\//i, groups: ["C0004"] }, // Bing - C0004 { test: /\/\/bat\.bing\.com\//i, groups: ["C0004"] }, { test: /\/\/clarity\.ms\//i, groups: ["C0004"] }, { test: /\/\/c\.bing\.com\//i, groups: ["C0004"] }, { test: /\/\/www\.bing\.com\/api\//i, groups: ["C0004"] }, // MSN - C0004 { test: /\/\/c\.msn\.com\//i, groups: ["C0004"] }, { test: /\/\/www\.msn\.com\/api\//i, groups: ["C0004"] }, // LinkedIn - C0005 { test: /\/\/snap\.licdn\.com\//i, groups: ["C0005"] }, { test: /\/\/px\.ads\.linkedin\.com\//i, groups: ["C0005"] }, { test: /\/\/www\.linkedin\.com\/px\//i, groups: ["C0005"] }, { test: /\/\/platform\.linkedin\.com\//i, groups: ["C0005"] }, ]; function matchRule(src) { for (var i = 0; i < RULES.length; i++) if (RULES[i].test.test(src)) return RULES[i]; return null; } function hasConsent(req) { var g = (window.OnetrustActiveGroups || "").split(","); return req.every(function (id) { return g.indexOf(id) !== -1; }); } function isMunchkinNode(node) { var src = node.getAttribute("data-gated-src") || node.getAttribute("src") || ""; return /\/\/munchkin\.marketo\.net\//i.test(src); } // --- Restore a blocked script element (preserve attrs + handlers) --- function restoreScript(node) { var replayQ = null; // --- Munchkin-specific handoff: remove stub so real lib can install itself if (isMunchkinNode(node) && window.Munchkin && window.Munchkin.__otStub) { replayQ = window.Munchkin.__q ? window.Munchkin.__q.slice() : null; try { delete window.Munchkin; } catch (e) { window.Munchkin = undefined; } } var s = document.createElement("script"); // copy common attrs [ "src", "async", "defer", "noModule", "crossorigin", "referrerpolicy", "integrity", "nonce", ].forEach(function (a) { var v = node.getAttribute(a); if (v !== null) s.setAttribute(a, v); }); // restore type (module vs classic). If plain, default to classic JS. var t = node.getAttribute("type"); s.type = t && t !== "text/plain" ? t : "text/javascript"; // copy handlers if any were set as properties if (node.onload) s.onload = node.onload; if (node.onerror) s.onerror = node.onerror; if (node.onreadystatechange) s.onreadystatechange = node.onreadystatechange; // inline support (rare for your RULES) if (node.text && !s.src) s.text = node.text; // when real script finishes loading, replay any queued calls if (isMunchkinNode(node) && replayQ) { s.addEventListener("load", function () { if (window.Munchkin && typeof window.Munchkin.init === "function") { replayQ.forEach(function (item) { var method = item[0], args = item[1] || []; if (typeof window.Munchkin[method] === "function") { window.Munchkin[method].apply(window.Munchkin, args); } }); } }); } node.replaceWith(s); } function restoreAllEligible() { // Only restore nodes whose vendor is allowed now var nodes = document.querySelectorAll( 'script.optanon-blocked[type="text/plain"][data-gated-src]' ); for (var i = 0; i < nodes.length; i++) { var n = nodes[i]; var src = n.getAttribute("data-gated-src") || n.getAttribute("src") || ""; var rule = matchRule(src); if (rule && hasConsent(rule.groups)) restoreScript(n); } } // --- Iframe and Video blocking for video platforms --- var IFRAME_RULES = [ { test: /youtube\.com|youtube-nocookie\.com|youtu\.be/i, groups: ["C0003"] }, { test: /vimeo\.com|player\.vimeo\.com/i, groups: ["C0003"] }, { test: /calendly\.com/i, groups: ["C0003"] } ]; var VIDEO_RULES = [ { test: /youtube\.com|youtube-nocookie\.com|youtu\.be/i, groups: ["C0003"] }, { test: /vimeo\.com|player\.vimeo\.com|vimeocdn\.com/i, groups: ["C0003"] }, { test: /wistia\.com|fast\.wistia/i, groups: ["C0003"] }, { test: /brightcove\.com|players\.brightcove/i, groups: ["C0003"] }, { test: /vidyard\.com/i, groups: ["C0003"] }, { test: /jwplayer\.com|jwpcdn\.com/i, groups: ["C0003"] }, { test: /cloudinary\.com/i, groups: ["C0003"] }, { test: /streamable\.com/i, groups: ["C0003"] } ]; function matchIframeRule(src) { for (var i = 0; i < IFRAME_RULES.length; i++) if (IFRAME_RULES[i].test.test(src)) return IFRAME_RULES[i]; return null; } function matchVideoRule(src) { for (var i = 0; i < VIDEO_RULES.length; i++) if (VIDEO_RULES[i].test.test(src)) return VIDEO_RULES[i]; return null; } // Function to create placeholder element function createPlaceholder(type) { var placeholder = document.createElement("div"); placeholder.className = "optanon-video-placeholder"; placeholder.style.cssText = "position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);text-align:center;padding:20px;background:rgba(0,0,0,0.8);color:white;border-radius:5px;z-index:10;"; placeholder.innerHTML = "<p>Book a call</p><p>Please accept cookies to book a call.</p><button onclick='window.OneTrust.ToggleInfoDisplay()' style='margin-top: 15px; padding:12px 24px;background:#E4173F;color:white;border:none;border-radius:24px;cursor:pointer;font-size:16px;cursor:pointer;'>Manage Preferences</button>"; return placeholder; } // Function to block HTML5 video element function blockVideo(video) { var src = video.getAttribute("src") || video.getAttribute("data-src") || ""; // Check all source elements within the video tag var sources = video.querySelectorAll("source"); var needsBlocking = false; var rule = null; // Check main video src if (src) { rule = matchVideoRule(src); if (rule) needsBlocking = true; } // Check source elements for (var i = 0; i < sources.length; i++) { var sourceSrc = sources[i].getAttribute("src") || ""; var sourceRule = matchVideoRule(sourceSrc); if (sourceRule) { needsBlocking = true; rule = sourceRule; break; } } // Also check for third-party video platforms even without explicit rules // This catches self-hosted videos that might still drop cookies if (!needsBlocking && video.hasAttribute("data-require-consent")) { needsBlocking = true; rule = { groups: ["C0003"] }; } if (!needsBlocking) return; if (rule && hasConsent(rule.groups)) return; // Store original sources and block the video video.setAttribute("data-consent-required", rule.groups.join(",")); video.className += (video.className ? " " : "") + "optanon-blocked-video"; // Store and remove sources if (video.src) { video.setAttribute("data-blocked-src", video.src); video.removeAttribute("src"); } // Store source elements data and remove them var sourcesData = []; for (var j = 0; j < sources.length; j++) { sourcesData.push({ src: sources[j].src, type: sources[j].type, media: sources[j].media }); } if (sourcesData.length > 0) { video.setAttribute("data-blocked-sources", JSON.stringify(sourcesData)); // Remove source elements while (video.firstChild) { video.removeChild(video.firstChild); } } // Add placeholder styling video.style.position = "relative"; video.style.backgroundColor = "#f0f0f0"; video.style.minHeight = video.style.height || "315px"; video.style.minWidth = video.style.width || "560px"; // Disable video controls and autoplay video.removeAttribute("autoplay"); video.removeAttribute("controls"); video.setAttribute("data-blocked", "true"); // Create placeholder var placeholder = createPlaceholder("video"); // Position parent if needed if (video.parentElement) { if (video.parentElement.style.position !== "absolute" && video.parentElement.style.position !== "relative") { video.parentElement.style.position = "relative"; } video.parentElement.appendChild(placeholder); video.setAttribute("data-placeholder-id", "optanon-video-placeholder"); } } // Function to restore blocked videos function restoreBlockedVideos() { var videos = document.querySelectorAll("video.optanon-blocked-video"); for (var i = 0; i < videos.length; i++) { var video = videos[i]; var requiredGroups = (video.getAttribute("data-consent-required") || "").split(","); if (hasConsent(requiredGroups)) { // Remove placeholder var placeholder = video.parentElement ? video.parentElement.querySelector(".optanon-video-placeholder") : null; if (placeholder) placeholder.remove(); // Restore main src var blockedSrc = video.getAttribute("data-blocked-src"); if (blockedSrc) { video.src = blockedSrc; video.removeAttribute("data-blocked-src"); } // Restore source elements var sourcesData = video.getAttribute("data-blocked-sources"); if (sourcesData) { var sources = JSON.parse(sourcesData); for (var j = 0; j < sources.length; j++) { var source = document.createElement("source"); source.src = sources[j].src; if (sources[j].type) source.type = sources[j].type; if (sources[j].media) source.media = sources[j].media; video.appendChild(source); } video.removeAttribute("data-blocked-sources"); } // Restore video attributes video.setAttribute("controls", "true"); video.removeAttribute("data-blocked"); video.removeAttribute("data-consent-required"); video.className = video.className.replace("optanon-blocked-video", "").trim(); video.style.backgroundColor = ""; video.style.minHeight = ""; video.style.minWidth = ""; // Reload video video.load(); } } } // Function to block iframe function blockIframe(iframe) { var src = iframe.getAttribute("src") || iframe.getAttribute("data-src") || ""; var rule = matchIframeRule(src); if (!rule) return; // not a targeted iframe if (hasConsent(rule.groups)) return; // consent already granted // Store original src and block the iframe if (iframe.src) { iframe.setAttribute("data-blocked-src", iframe.src); iframe.removeAttribute("src"); } iframe.setAttribute("data-consent-required", rule.groups.join(",")); iframe.className += (iframe.className ? " " : "") + "optanon-blocked-iframe"; // Add placeholder styling iframe.style.backgroundColor = "#f0f0f0"; iframe.style.minHeight = iframe.style.minHeight || "315px"; // Create placeholder message var placeholder = createPlaceholder("video"); // If iframe has parent, add placeholder if (iframe.parentElement && iframe.parentElement.style.position !== "absolute" && iframe.parentElement.style.position !== "relative") { iframe.parentElement.style.position = "relative"; } if (iframe.parentElement) { iframe.parentElement.appendChild(placeholder); iframe.setAttribute("data-placeholder-id", placeholder.className); } } // Function to restore blocked iframes function restoreBlockedIframes() { var iframes = document.querySelectorAll("iframe.optanon-blocked-iframe"); for (var i = 0; i < iframes.length; i++) { var iframe = iframes[i]; var blockedSrc = iframe.getAttribute("data-blocked-src"); var requiredGroups = (iframe.getAttribute("data-consent-required") || "").split(","); if (blockedSrc && hasConsent(requiredGroups)) { // Remove placeholder var placeholder = iframe.parentElement ? iframe.parentElement.querySelector(".optanon-video-placeholder") : null; if (placeholder) placeholder.remove(); // Restore iframe iframe.src = blockedSrc; iframe.removeAttribute("data-blocked-src"); iframe.removeAttribute("data-consent-required"); iframe.className = iframe.className.replace("optanon-blocked-iframe", "").trim(); iframe.style.backgroundColor = ""; iframe.style.minHeight = ""; } } } // Override createElement to catch dynamically created iframes var originalCreateElement = document.createElement; document.createElement = function(tagName) { var element = originalCreateElement.call(document, tagName); if (tagName.toLowerCase() === "iframe") { // Use setter to intercept src assignment var srcDescriptor = Object.getOwnPropertyDescriptor(element, "src") || Object.getOwnPropertyDescriptor(HTMLIFrameElement.prototype, "src"); Object.defineProperty(element, "src", { get: function() { return this.getAttribute("src"); }, set: function(value) { var rule = matchIframeRule(value); if (rule && !hasConsent(rule.groups)) { this.setAttribute("data-blocked-src", value); this.className += (this.className ? " " : "") + "optanon-blocked-iframe"; this.setAttribute("data-consent-required", rule.groups.join(",")); } else { srcDescriptor.set.call(this, value); } }, configurable: true }); } return element; }; // Hook DOM insertions for iframes and videos ["appendChild", "insertBefore", "replaceChild"].forEach(function (m) { var orig = Node.prototype[m]; Node.prototype[m] = function (child) { if (child) { if (child.tagName === "IFRAME") { try { blockIframe(child); } catch (e) {} } else if (child.tagName === "VIDEO") { try { blockVideo(child); } catch (e) {} } } var result = orig.apply(this, arguments); // Also check after insertion in case src is set after adding to DOM if (child) { if (child.tagName === "IFRAME") { setTimeout(function() { blockIframe(child); }, 0); } else if (child.tagName === "VIDEO") { setTimeout(function() { blockVideo(child); }, 0); } } return result; }; }); // Monitor existing iframes and videos on page load function blockExistingMedia() { var iframes = document.querySelectorAll("iframe"); for (var i = 0; i < iframes.length; i++) { blockIframe(iframes[i]); } var videos = document.querySelectorAll("video"); for (var j = 0; j < videos.length; j++) { blockVideo(videos[j]); } } // MutationObserver for iframes and videos added via innerHTML or other methods var mediaObserver = new MutationObserver(function(mutations) { mutations.forEach(function(mutation) { mutation.addedNodes.forEach(function(node) { if (node.tagName === "IFRAME") { blockIframe(node); } else if (node.tagName === "VIDEO") { blockVideo(node); } // Check for iframes and videos in added subtree if (node.querySelectorAll) { var iframes = node.querySelectorAll("iframe"); for (var i = 0; i < iframes.length; i++) { blockIframe(iframes[i]); } var videos = node.querySelectorAll("video"); for (var j = 0; j < videos.length; j++) { blockVideo(videos[j]); } } }); }); }); // Start observing when DOM is ready if (document.body) { mediaObserver.observe(document.body, { childList: true, subtree: true }); blockExistingMedia(); } else { document.addEventListener("DOMContentLoaded", function() { mediaObserver.observe(document.body, { childList: true, subtree: true }); blockExistingMedia(); }); } // --- Block Bizible/Marketo pixel tracking images --- function blockTrackingPixels() { // Block img elements that are tracking pixels var images = document.querySelectorAll('img'); images.forEach(function(img) { var src = img.src || img.getAttribute('src') || ''; if (src.includes('bizible.com') || src.includes('bizibly.com') || src.includes('adobedc.net')) { if (!hasConsent(['C0004'])) { img.setAttribute('data-blocked-src', src); img.removeAttribute('src'); img.style.display = 'none'; } } }); } // Monitor for tracking pixels var pixelObserver = new MutationObserver(function(mutations) { mutations.forEach(function(mutation) { mutation.addedNodes.forEach(function(node) { if (node.tagName === 'IMG') { var src = node.src || node.getAttribute('src') || ''; if (src.includes('bizible.com') || src.includes('bizibly.com') || src.includes('adobedc.net')) { if (!hasConsent(['C0004'])) { node.setAttribute('data-blocked-src', src); node.removeAttribute('src'); node.style.display = 'none'; } } } }); }); }); if (document.body) { pixelObserver.observe(document.body, { childList: true, subtree: true }); blockTrackingPixels(); } // --- Handle custom video implementations with click-to-load --- function interceptVideoButtons() { // Find all elements that look like they'll load a video on click var videoContainers = document.querySelectorAll('.js-video[data-video-url], .video[data-video-url]'); videoContainers.forEach(function(container) { var videoUrl = container.getAttribute('data-video-url'); if (!videoUrl) return; // Check if this is a YouTube or Vimeo URL that needs consent var needsConsent = false; var requiredGroups = []; if (/youtube\.com|youtu\.be/.test(videoUrl)) { needsConsent = true; requiredGroups = ["C0003"]; } else if (/vimeo\.com/.test(videoUrl)) { needsConsent = true; requiredGroups = ["C0003"]; } if (!needsConsent || hasConsent(requiredGroups)) return; // Find the play button within this container var playButton = container.querySelector('.js-videoPlay, button[type="button"]'); if (!playButton) return; // Store original click handler if it exists var originalOnclick = playButton.onclick; playButton.setAttribute('data-consent-required', requiredGroups.join(',')); playButton.setAttribute('data-original-video-url', videoUrl); // Replace click handler with consent check playButton.onclick = function(e) { e.preventDefault(); e.stopPropagation(); if (hasConsent(requiredGroups)) { // Restore original behavior if consent granted if (originalOnclick) { originalOnclick.call(this, e); } else { // Try to trigger the video load manually if no onclick was stored this.click(); } } else { // Show consent modal showVideoConsentModal(container, requiredGroups); } return false; }; // Also intercept addEventListener for this button var originalAddEventListener = playButton.addEventListener; playButton.addEventListener = function(type, listener, options) { if (type === 'click') { // Wrap the click listener var wrappedListener = function(e) { if (!hasConsent(requiredGroups)) { e.preventDefault(); e.stopPropagation(); showVideoConsentModal(container, requiredGroups); return false; } return listener.call(this, e); }; originalAddEventListener.call(this, type, wrappedListener, options); } else { originalAddEventListener.call(this, type, listener, options); } }; }); } // Function to show consent modal for custom video implementations function showVideoConsentModal(container, requiredGroups) { // Check if modal already exists var existingModal = container.querySelector('.optanon-video-consent-modal'); if (existingModal) { existingModal.style.display = 'block'; return; } // Create consent modal overlay var modal = document.createElement('div'); modal.className = 'optanon-video-consent-modal'; modal.style.cssText = 'position:absolute;top:0;left:0;width:100%;height:100%;background:rgba(0,0,0,0.7);display:flex;align-items:center;justify-content:center;z-index:1000;'; var modalContent = document.createElement('div'); modalContent.style.cssText = 'background:white;padding:30px;border-radius:8px;text-align:center;max-width:400px; margin: 10% auto;'; modalContent.innerHTML = '<h3 style="margin:0 0 15px 0;color:#11111;">Cookie consent required</h3>' + '<p style="margin:0 0 20px 0;color:#11111;">This video requires your consent to load content from third-party providers.</p>' + '<button onclick="window.OneTrust.ToggleInfoDisplay()" style="padding:12px 24px;background:#E4173F;color:white;border:none;border-radius:24px;cursor:pointer;font-size:16px;margin-right:10px;">Manage preferences</button>' + '<button onclick="this.closest(\'.optanon-video-consent-modal\').style.display=\'none\'" style="padding:12px 24px;background:#F7F7F7;color:#11111;border:none;border-radius:24px;cursor:pointer;font-size:16px;">Cancel</button>'; modal.appendChild(modalContent); container.style.position = 'relative'; container.appendChild(modal); } // Re-check video buttons after consent changes function recheckVideoButtons() { var buttons = document.querySelectorAll('[data-consent-required]'); buttons.forEach(function(button) { var requiredGroups = (button.getAttribute('data-consent-required') || '').split(','); if (hasConsent(requiredGroups)) { // Remove consent modal if it exists var container = button.closest('.js-video, .video'); if (container) { var modal = container.querySelector('.optanon-video-consent-modal'); if (modal) modal.remove(); } } }); } // Initialize video button interception if (document.readyState === 'loading') { document.addEventListener('DOMContentLoaded', function() { setTimeout(interceptVideoButtons, 100); // Small delay to ensure other scripts have initialized }); } else { setTimeout(interceptVideoButtons, 100); } // Re-run interception periodically to catch dynamically added videos setInterval(interceptVideoButtons, 2000); // --- Hook DOM insertions for dynamically-added scripts (your original bit) --- function handleScript(node) { var src = node.getAttribute("src") || ""; var rule = matchRule(src); if (!rule) return; // not targeted if (hasConsent(rule.groups)) return; // consent already granted node.setAttribute("data-gated-src", src); node.type = "text/plain"; node.className += (node.className ? " " : "") + "optanon-blocked"; } ["appendChild", "insertBefore"].forEach(function (m) { var orig = Node.prototype[m]; Node.prototype[m] = function (child) { if (child && child.tagName === "SCRIPT") { try { handleScript(child); } catch (e) {} } return orig.apply(this, arguments); }; }); // --- NEW: Patch document.write / writeln (covers your example) --- function gateHtml(html) { // normalize (strip surrounding whitespace) var s = String(html); // Find <script ... src="..."> and if URL matches a RULE without consent, // rewrite to type="text/plain" and mark for later restore. // This regex is intentionally simple; it handles typical cases. return s.replace( /<script\b([^>]*?)\bsrc\s*=\s*(['"])([^'"]+)\2([^>]*)>(?:<\/script>)?/gi, function (_m, pre, q, src, post) { var rule = matchRule(src || ""); if (!rule || hasConsent(rule.groups)) return _m; // leave as-is // ensure we keep original attrs, add our markers, and suppress execution var attrs = (pre || "") + " src=" + q + src + q + (post || ""); // remove existing type if present; we'll set text/plain attrs = attrs.replace(/\btype\s*=\s*(['"])[^'"]*\1/gi, ""); attrs += ' type="text/plain" class="optanon-blocked" data-gated-src="' + src.replace(/"/g, "&quot;") + '"'; return "\<script " + attrs + "\>\<\/script\>"; } ); } ["write", "writeln"].forEach(function (m) { var orig = document[m]; document[m] = function () { // Join arguments (browsers allow multiple) var html = Array.prototype.join.call(arguments, ""); var gated = gateHtml(html); return orig.call(document, gated); }; }); // Cookie blocking - Enhanced to catch iframe cookies const originalCookieDescriptor = Object.getOwnPropertyDescriptor(Document.prototype, 'cookie'); // Block postMessage from YouTube iframes before consent const originalPostMessage = window.postMessage; window.postMessage = function(message, targetOrigin) { if (targetOrigin && targetOrigin.includes('youtube.com') && !hasConsent(['C0003'])) { return; } return originalPostMessage.apply(this, arguments); }; const cookiePatterns = { C0003: [ // VWO cookies /_vwo/, // YouTube cookies - more comprehensive patterns /^YSC/, /^VISITOR_INFO/, /^VISITOR_PRIVACY/, /^PREF/, /^GPS/, /^CONSENT/, /_Secure-ROLLOUT/, /^LOGIN_INFO/, /^SIDCC/, /^SSID/, /^APISID/, /^SAPISID/, /^HSID/, /^SID/, /^DEVICE_INFO/, /^CONSISTENCY/, /^use_hitbox/, /^remote_sid/, // Vimeo cookies /^vuid/, /^player/, /^_abexps/, /^_gcl/, /^continuous_play/, /^has_logged_in/, // Calendly cookies (removed GA cookies as they're handled in GTM) /_calendly/, /^calendly/ ], C0004: [ // Existing patterns /gaconnector/, /_biz/, /_vis/, // Marketo/Bizible cookies - more comprehensive (includes _BUID) /_BUID/, /^_BUID$/, /^_biz_uid/, /^_biz_nA/, /^_biz_pendingA/, /^_biz_sid/, /^_biz_flagsA/, /^mkto_/, /^_mkto_trk/, /^_mkt_disp/, /^_mkt_trk/, // HubSpot cookies /__hs/, /hubspot/, /__hst/, /__hsc/, /__hssc/, /__hssrc/, // Bing cookies /_uet/, /MUID/, /_clck/, /_clsk/, // MSN cookies (often shared with Bing) /MSN/ ], C0005: [ // LinkedIn cookies /^li_/, /^lidc/, /^bcookie/, /^bscookie/, /^lang/, /^UserMatchHistory/, /^AnalyticsSyncHistory/ ] }; Object.defineProperty(Document.prototype, 'cookie', { get: function() { return originalCookieDescriptor.get.call(this); }, set: function(value) { const cookieName = value.split('=')[0].trim(); // Allow OneTrust cookies if (cookieName.startsWith('OptAnon')) { return originalCookieDescriptor.set.call(this, value); } // Allow all Cloudflare security cookies regardless of domain if (cookieName === '__cf_bm' || cookieName === '_cf_bm') { return originalCookieDescriptor.set.call(this, value); } // Check against patterns for (const category in cookiePatterns) { if (!hasConsent([category])) { for (const pattern of cookiePatterns[category]) { if (pattern.test(cookieName)) { return; } } } } return originalCookieDescriptor.set.call(this, value); }, configurable: true }); // --- Consent change: restore anything now allowed --- window.addEventListener("OneTrustGroupsUpdated", function() { restoreAllEligible(); restoreBlockedIframes(); restoreBlockedVideos(); recheckVideoButtons(); }); // Optional: if your snippet might run after some writes already happened // scan current DOM once: document.querySelectorAll("script[src]").forEach(function (n) { try { handleScript(n); } catch (e) {} }); restoreAllEligible(); // --- OPTIONAL SAFETY: stub Munchkin to avoid ReferenceError before load --- // This lets inline `Munchkin.init('302-WOS-863')` run without crashing. // The real library will overwrite this when allowed; you can replay if needed. (function () { if (!window.Munchkin) { var MK = function () {}; // placeholder MK.__otStub = true; // mark as our stub MK.__q = []; // queue MK.init = function () { MK.__q.push(["init", Array.prototype.slice.call(arguments)]); }; window.Munchkin = MK; } })(); })(); function OptanonWrapper() { } </script> <!-- OneTrust Cookies Consent Notice end for lightyear.cloud --> The Bold Approach: A CFO's Guide To Leveraging Automation ​For Long Term Success
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The Bold Approach: A CFO's Guide To Leveraging Automation ​For Long Term Success

It’s no secret that the role of the CFO has evolved over the last few years; no longer are they limited to overseeing financial management and reporting activity. Now, they must balance shareholder, employee, customer, and overall company needs while navigating an everchanging and often hostile environment. As a result, CFOs must be agile, flexible, and responsive to ensure the continued growth of the company. This evolutionary approach is in juxtaposition with the traditionally risk-averse nature of the CFO.

In this blog, we will discuss how CFOs can leverage finance transformation to embrace boldness, unlock value for their teams and drive success across their business. These insights will help CFOs reframe the future of their business via prioritisation of the development of digitised finance functions, hiring new talent, changing their mindsets regarding risk aversion, and automating finance functions.

Posted 28/04/2025

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A CFO's Guide To Leveraging Automation For Long Term Success 

Prioritising Data 

According to a 2023 Gartner report CFOs are prioritising the development of digitised finance functions to drive sustainable, long-term growth. This means that to succeed, the finance function should be able to effectively process, analyse and visualise large amounts of data from a wide range of sources at a rapid pace. In other words, the previous ways of 'death by spreadsheet' and manual entry are no longer profitable and should be replaced with finance automation technologies.

One of the most significant benefits of finance automation technology is its power to provide CFOs and their teams with real-time, accurate data. These insights are critical because they inform vital decisions and allow the CFO to pivot quickly to changes in the financial environment that wouldn't have been possible with manual functions.

Automation is King

Finance functions are best positioned to drive value when they free up time and money spent on routine activities - Dave Helmer, EY Global Tax and Finance Operate Leader

In other words, automation is king, and the key to success is partnering with the right automation solution for your business. According to Gartner, 94% of CFOs have ambitions for digital growth in 2023 and when the burden of time-consuming and repetitive accounting tasks are removed by automation, CFOs can truly make the most out of their team's manpower.

Bold finance automation is an opportunity for CFOs, by analysing large amounts of data across their entire finance functions in real time, automation technologies can inform current and future cash balances and flows. With this data, they can predict potential cash flow problems before they present themselves enabling for much better budget controls.

The Mindset Shift

One of the biggest blockers to long-term sustainable growth is mindset. Traditional CFOs typically started in either auditing or accounting functions, which by nature are much more about risk avoidance and compliance rather than bold transformation. However, with the role of the CFO evolving to a more ambitious way of leading the finance function, there is a need to embrace automation and a more human-centric approach to succeed.

Left-sided, risk-averse thinking is still important, but it must be balanced against sub-optimisation and incremental change. For example, a large part of the CFOs role is to provide reliable and accurate first-time deliverables like financial statements. It is important to note that while reliability is important, it can lead to an unwillingness to innovate and a tendency to simply revise previous processes without evaluating if they actually bring any value. Risk awareness should be balanced with the desire to encourage innovation.

CFOs must balance innovation and risk to move away from survival tactics by developing effective working capital plans that can drive sustainable growth while enabling them to weather inflation and supply chain disruptions. However, pivoting from a risk-averse mindset is not about taking any and all risks, it’s about taking the right risks - remember, “without risk, there is no reward”.

Are you ready to try a new approach?