<!-- OneTrust Cookies Consent Notice start for lightyear.cloud --> <script src="https://cdn-ukwest.onetrust.com/scripttemplates/otSDKStub.js" type="text/javascript" charset="UTF-8" data-domain-script="0197a69a-8630-7f3b-bd4c-caeb8c6dff1c" ></script> <script type="text/javascript"> (function () { // --- your allowlist of gated vendors + required OneTrust groups --- var RULES = [ // VWO { test: /\/\/dev\.visualwebsiteoptimizer\.com\//i, groups: ["C0003"] }, // YouTube - C0003 { test: /\/\/www\.youtube\.com\//i, groups: ["C0003"] }, { test: /\/\/youtube\.com\//i, groups: ["C0003"] }, { test: /\/\/www\.youtube-nocookie\.com\//i, groups: ["C0003"] }, { test: /\/\/youtubei\.googleapis\.com\//i, groups: ["C0003"] }, { test: /\/\/i\.ytimg\.com\//i, groups: ["C0003"] }, { test: /\/\/s\.ytimg\.com\//i, groups: ["C0003"] }, { test: /\/\/yt3\.ggpht\.com\//i, groups: ["C0003"] }, // Vimeo - C0003 { test: /\/\/player\.vimeo\.com\//i, groups: ["C0003"] }, { test: /\/\/vimeo\.com\//i, groups: ["C0003"] }, { test: /\/\/f\.vimeocdn\.com\//i, groups: ["C0003"] }, { test: /\/\/i\.vimeocdn\.com\//i, groups: ["C0003"] }, // Calendly - C0003 { test: /\/\/calendly\.com\//i, groups: ["C0003"] }, { test: /\/\/assets\.calendly\.com\//i, groups: ["C0003"] }, { test: /\/\/cdn\.calendly\.com\//i, groups: ["C0003"] }, // Existing C0004 domains { test: /\/\/munchkin\.marketo\.net\//i, groups: ["C0004"] }, { test: /\/\/cdn\.bizible\.com\//i, groups: ["C0004"] }, { test: /\/\/bizible\.com\//i, groups: ["C0004"] }, { test: /\/\/cdn\.bizibly\.com\//i, groups: ["C0004"] }, { test: /\/\/adobedc\.net\//i, groups: ["C0004"] }, { test: /\/\/a\.omappapi\.com\//i, groups: ["C0004"] }, { test: /\/\/tracker\.gaconnector\.com\//i, groups: ["C0004"] }, { test: /\/\/static\.hotjar\.com\//i, groups: ["C0004"] }, { test: /\/\/js\.hs\-scripts\.com\//i, groups: ["C0004"] }, { test: /\/scripts\/custom\-gclid\.js\//i, groups: ["C0004"] }, // HubSpot - C0004 { test: /\/\/js\.hubspot\.com\//i, groups: ["C0004"] }, { test: /\/\/js\.hsforms\.net\//i, groups: ["C0004"] }, { test: /\/\/js\.hscta\.net\//i, groups: ["C0004"] }, { test: /\/\/js\.hsadspixel\.net\//i, groups: ["C0004"] }, { test: /\/\/js\.hs\-analytics\.net\//i, groups: ["C0004"] }, { test: /\/\/js\.hs\-banner\.com\//i, groups: ["C0004"] }, // Bing - C0004 { test: /\/\/bat\.bing\.com\//i, groups: ["C0004"] }, { test: /\/\/clarity\.ms\//i, groups: ["C0004"] }, { test: /\/\/c\.bing\.com\//i, groups: ["C0004"] }, { test: /\/\/www\.bing\.com\/api\//i, groups: ["C0004"] }, // MSN - C0004 { test: /\/\/c\.msn\.com\//i, groups: ["C0004"] }, { test: /\/\/www\.msn\.com\/api\//i, groups: ["C0004"] }, // LinkedIn - C0005 { test: /\/\/snap\.licdn\.com\//i, groups: ["C0005"] }, { test: /\/\/px\.ads\.linkedin\.com\//i, groups: ["C0005"] }, { test: /\/\/www\.linkedin\.com\/px\//i, groups: ["C0005"] }, { test: /\/\/platform\.linkedin\.com\//i, groups: ["C0005"] }, ]; function matchRule(src) { for (var i = 0; i < RULES.length; i++) if (RULES[i].test.test(src)) return RULES[i]; return null; } function hasConsent(req) { var g = (window.OnetrustActiveGroups || "").split(","); return req.every(function (id) { return g.indexOf(id) !== -1; }); } function isMunchkinNode(node) { var src = node.getAttribute("data-gated-src") || node.getAttribute("src") || ""; return /\/\/munchkin\.marketo\.net\//i.test(src); } // --- Restore a blocked script element (preserve attrs + handlers) --- function restoreScript(node) { var replayQ = null; // --- Munchkin-specific handoff: remove stub so real lib can install itself if (isMunchkinNode(node) && window.Munchkin && window.Munchkin.__otStub) { replayQ = window.Munchkin.__q ? window.Munchkin.__q.slice() : null; try { delete window.Munchkin; } catch (e) { window.Munchkin = undefined; } } var s = document.createElement("script"); // copy common attrs [ "src", "async", "defer", "noModule", "crossorigin", "referrerpolicy", "integrity", "nonce", ].forEach(function (a) { var v = node.getAttribute(a); if (v !== null) s.setAttribute(a, v); }); // restore type (module vs classic). If plain, default to classic JS. var t = node.getAttribute("type"); s.type = t && t !== "text/plain" ? t : "text/javascript"; // copy handlers if any were set as properties if (node.onload) s.onload = node.onload; if (node.onerror) s.onerror = node.onerror; if (node.onreadystatechange) s.onreadystatechange = node.onreadystatechange; // inline support (rare for your RULES) if (node.text && !s.src) s.text = node.text; // when real script finishes loading, replay any queued calls if (isMunchkinNode(node) && replayQ) { s.addEventListener("load", function () { if (window.Munchkin && typeof window.Munchkin.init === "function") { replayQ.forEach(function (item) { var method = item[0], args = item[1] || []; if (typeof window.Munchkin[method] === "function") { window.Munchkin[method].apply(window.Munchkin, args); } }); } }); } node.replaceWith(s); } function restoreAllEligible() { // Only restore nodes whose vendor is allowed now var nodes = document.querySelectorAll( 'script.optanon-blocked[type="text/plain"][data-gated-src]' ); for (var i = 0; i < nodes.length; i++) { var n = nodes[i]; var src = n.getAttribute("data-gated-src") || n.getAttribute("src") || ""; var rule = matchRule(src); if (rule && hasConsent(rule.groups)) restoreScript(n); } } // --- Iframe and Video blocking for video platforms --- var IFRAME_RULES = [ { test: /youtube\.com|youtube-nocookie\.com|youtu\.be/i, groups: ["C0003"] }, { test: /vimeo\.com|player\.vimeo\.com/i, groups: ["C0003"] }, { test: /calendly\.com/i, groups: ["C0003"] } ]; var VIDEO_RULES = [ { test: /youtube\.com|youtube-nocookie\.com|youtu\.be/i, groups: ["C0003"] }, { test: /vimeo\.com|player\.vimeo\.com|vimeocdn\.com/i, groups: ["C0003"] }, { test: /wistia\.com|fast\.wistia/i, groups: ["C0003"] }, { test: /brightcove\.com|players\.brightcove/i, groups: ["C0003"] }, { test: /vidyard\.com/i, groups: ["C0003"] }, { test: /jwplayer\.com|jwpcdn\.com/i, groups: ["C0003"] }, { test: /cloudinary\.com/i, groups: ["C0003"] }, { test: /streamable\.com/i, groups: ["C0003"] } ]; function matchIframeRule(src) { for (var i = 0; i < IFRAME_RULES.length; i++) if (IFRAME_RULES[i].test.test(src)) return IFRAME_RULES[i]; return null; } function matchVideoRule(src) { for (var i = 0; i < VIDEO_RULES.length; i++) if (VIDEO_RULES[i].test.test(src)) return VIDEO_RULES[i]; return null; } // Function to create placeholder element function createPlaceholder(type) { var placeholder = document.createElement("div"); placeholder.className = "optanon-video-placeholder"; placeholder.style.cssText = "position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);text-align:center;padding:20px;background:rgba(0,0,0,0.8);color:white;border-radius:5px;z-index:10;"; placeholder.innerHTML = "<p>Book a call</p><p>Please accept cookies to book a call.</p><button onclick='window.OneTrust.ToggleInfoDisplay()' style='margin-top: 15px; padding:12px 24px;background:#E4173F;color:white;border:none;border-radius:24px;cursor:pointer;font-size:16px;cursor:pointer;'>Manage Preferences</button>"; return placeholder; } // Function to block HTML5 video element function blockVideo(video) { var src = video.getAttribute("src") || video.getAttribute("data-src") || ""; // Check all source elements within the video tag var sources = video.querySelectorAll("source"); var needsBlocking = false; var rule = null; // Check main video src if (src) { rule = matchVideoRule(src); if (rule) needsBlocking = true; } // Check source elements for (var i = 0; i < sources.length; i++) { var sourceSrc = sources[i].getAttribute("src") || ""; var sourceRule = matchVideoRule(sourceSrc); if (sourceRule) { needsBlocking = true; rule = sourceRule; break; } } // Also check for third-party video platforms even without explicit rules // This catches self-hosted videos that might still drop cookies if (!needsBlocking && video.hasAttribute("data-require-consent")) { needsBlocking = true; rule = { groups: ["C0003"] }; } if (!needsBlocking) return; if (rule && hasConsent(rule.groups)) return; // Store original sources and block the video video.setAttribute("data-consent-required", rule.groups.join(",")); video.className += (video.className ? " " : "") + "optanon-blocked-video"; // Store and remove sources if (video.src) { video.setAttribute("data-blocked-src", video.src); video.removeAttribute("src"); } // Store source elements data and remove them var sourcesData = []; for (var j = 0; j < sources.length; j++) { sourcesData.push({ src: sources[j].src, type: sources[j].type, media: sources[j].media }); } if (sourcesData.length > 0) { video.setAttribute("data-blocked-sources", JSON.stringify(sourcesData)); // Remove source elements while (video.firstChild) { video.removeChild(video.firstChild); } } // Add placeholder styling video.style.position = "relative"; video.style.backgroundColor = "#f0f0f0"; video.style.minHeight = video.style.height || "315px"; video.style.minWidth = video.style.width || "560px"; // Disable video controls and autoplay video.removeAttribute("autoplay"); video.removeAttribute("controls"); video.setAttribute("data-blocked", "true"); // Create placeholder var placeholder = createPlaceholder("video"); // Position parent if needed if (video.parentElement) { if (video.parentElement.style.position !== "absolute" && video.parentElement.style.position !== "relative") { video.parentElement.style.position = "relative"; } video.parentElement.appendChild(placeholder); video.setAttribute("data-placeholder-id", "optanon-video-placeholder"); } } // Function to restore blocked videos function restoreBlockedVideos() { var videos = document.querySelectorAll("video.optanon-blocked-video"); for (var i = 0; i < videos.length; i++) { var video = videos[i]; var requiredGroups = (video.getAttribute("data-consent-required") || "").split(","); if (hasConsent(requiredGroups)) { // Remove placeholder var placeholder = video.parentElement ? video.parentElement.querySelector(".optanon-video-placeholder") : null; if (placeholder) placeholder.remove(); // Restore main src var blockedSrc = video.getAttribute("data-blocked-src"); if (blockedSrc) { video.src = blockedSrc; video.removeAttribute("data-blocked-src"); } // Restore source elements var sourcesData = video.getAttribute("data-blocked-sources"); if (sourcesData) { var sources = JSON.parse(sourcesData); for (var j = 0; j < sources.length; j++) { var source = document.createElement("source"); source.src = sources[j].src; if (sources[j].type) source.type = sources[j].type; if (sources[j].media) source.media = sources[j].media; video.appendChild(source); } video.removeAttribute("data-blocked-sources"); } // Restore video attributes video.setAttribute("controls", "true"); video.removeAttribute("data-blocked"); video.removeAttribute("data-consent-required"); video.className = video.className.replace("optanon-blocked-video", "").trim(); video.style.backgroundColor = ""; video.style.minHeight = ""; video.style.minWidth = ""; // Reload video video.load(); } } } // Function to block iframe function blockIframe(iframe) { var src = iframe.getAttribute("src") || iframe.getAttribute("data-src") || ""; var rule = matchIframeRule(src); if (!rule) return; // not a targeted iframe if (hasConsent(rule.groups)) return; // consent already granted // Store original src and block the iframe if (iframe.src) { iframe.setAttribute("data-blocked-src", iframe.src); iframe.removeAttribute("src"); } iframe.setAttribute("data-consent-required", rule.groups.join(",")); iframe.className += (iframe.className ? " " : "") + "optanon-blocked-iframe"; // Add placeholder styling iframe.style.backgroundColor = "#f0f0f0"; iframe.style.minHeight = iframe.style.minHeight || "315px"; // Create placeholder message var placeholder = createPlaceholder("video"); // If iframe has parent, add placeholder if (iframe.parentElement && iframe.parentElement.style.position !== "absolute" && iframe.parentElement.style.position !== "relative") { iframe.parentElement.style.position = "relative"; } if (iframe.parentElement) { iframe.parentElement.appendChild(placeholder); iframe.setAttribute("data-placeholder-id", placeholder.className); } } // Function to restore blocked iframes function restoreBlockedIframes() { var iframes = document.querySelectorAll("iframe.optanon-blocked-iframe"); for (var i = 0; i < iframes.length; i++) { var iframe = iframes[i]; var blockedSrc = iframe.getAttribute("data-blocked-src"); var requiredGroups = (iframe.getAttribute("data-consent-required") || "").split(","); if (blockedSrc && hasConsent(requiredGroups)) { // Remove placeholder var placeholder = iframe.parentElement ? iframe.parentElement.querySelector(".optanon-video-placeholder") : null; if (placeholder) placeholder.remove(); // Restore iframe iframe.src = blockedSrc; iframe.removeAttribute("data-blocked-src"); iframe.removeAttribute("data-consent-required"); iframe.className = iframe.className.replace("optanon-blocked-iframe", "").trim(); iframe.style.backgroundColor = ""; iframe.style.minHeight = ""; } } } // Override createElement to catch dynamically created iframes var originalCreateElement = document.createElement; document.createElement = function(tagName) { var element = originalCreateElement.call(document, tagName); if (tagName.toLowerCase() === "iframe") { // Use setter to intercept src assignment var srcDescriptor = Object.getOwnPropertyDescriptor(element, "src") || Object.getOwnPropertyDescriptor(HTMLIFrameElement.prototype, "src"); Object.defineProperty(element, "src", { get: function() { return this.getAttribute("src"); }, set: function(value) { var rule = matchIframeRule(value); if (rule && !hasConsent(rule.groups)) { this.setAttribute("data-blocked-src", value); this.className += (this.className ? " " : "") + "optanon-blocked-iframe"; this.setAttribute("data-consent-required", rule.groups.join(",")); } else { srcDescriptor.set.call(this, value); } }, configurable: true }); } return element; }; // Hook DOM insertions for iframes and videos ["appendChild", "insertBefore", "replaceChild"].forEach(function (m) { var orig = Node.prototype[m]; Node.prototype[m] = function (child) { if (child) { if (child.tagName === "IFRAME") { try { blockIframe(child); } catch (e) {} } else if (child.tagName === "VIDEO") { try { blockVideo(child); } catch (e) {} } } var result = orig.apply(this, arguments); // Also check after insertion in case src is set after adding to DOM if (child) { if (child.tagName === "IFRAME") { setTimeout(function() { blockIframe(child); }, 0); } else if (child.tagName === "VIDEO") { setTimeout(function() { blockVideo(child); }, 0); } } return result; }; }); // Monitor existing iframes and videos on page load function blockExistingMedia() { var iframes = document.querySelectorAll("iframe"); for (var i = 0; i < iframes.length; i++) { blockIframe(iframes[i]); } var videos = document.querySelectorAll("video"); for (var j = 0; j < videos.length; j++) { blockVideo(videos[j]); } } // MutationObserver for iframes and videos added via innerHTML or other methods var mediaObserver = new MutationObserver(function(mutations) { mutations.forEach(function(mutation) { mutation.addedNodes.forEach(function(node) { if (node.tagName === "IFRAME") { blockIframe(node); } else if (node.tagName === "VIDEO") { blockVideo(node); } // Check for iframes and videos in added subtree if (node.querySelectorAll) { var iframes = node.querySelectorAll("iframe"); for (var i = 0; i < iframes.length; i++) { blockIframe(iframes[i]); } var videos = node.querySelectorAll("video"); for (var j = 0; j < videos.length; j++) { blockVideo(videos[j]); } } }); }); }); // Start observing when DOM is ready if (document.body) { mediaObserver.observe(document.body, { childList: true, subtree: true }); blockExistingMedia(); } else { document.addEventListener("DOMContentLoaded", function() { mediaObserver.observe(document.body, { childList: true, subtree: true }); blockExistingMedia(); }); } // --- Block Bizible/Marketo pixel tracking images --- function blockTrackingPixels() { // Block img elements that are tracking pixels var images = document.querySelectorAll('img'); images.forEach(function(img) { var src = img.src || img.getAttribute('src') || ''; if (src.includes('bizible.com') || src.includes('bizibly.com') || src.includes('adobedc.net')) { if (!hasConsent(['C0004'])) { img.setAttribute('data-blocked-src', src); img.removeAttribute('src'); img.style.display = 'none'; } } }); } // Monitor for tracking pixels var pixelObserver = new MutationObserver(function(mutations) { mutations.forEach(function(mutation) { mutation.addedNodes.forEach(function(node) { if (node.tagName === 'IMG') { var src = node.src || node.getAttribute('src') || ''; if (src.includes('bizible.com') || src.includes('bizibly.com') || src.includes('adobedc.net')) { if (!hasConsent(['C0004'])) { node.setAttribute('data-blocked-src', src); node.removeAttribute('src'); node.style.display = 'none'; } } } }); }); }); if (document.body) { pixelObserver.observe(document.body, { childList: true, subtree: true }); blockTrackingPixels(); } // --- Handle custom video implementations with click-to-load --- function interceptVideoButtons() { // Find all elements that look like they'll load a video on click var videoContainers = document.querySelectorAll('.js-video[data-video-url], .video[data-video-url]'); videoContainers.forEach(function(container) { var videoUrl = container.getAttribute('data-video-url'); if (!videoUrl) return; // Check if this is a YouTube or Vimeo URL that needs consent var needsConsent = false; var requiredGroups = []; if (/youtube\.com|youtu\.be/.test(videoUrl)) { needsConsent = true; requiredGroups = ["C0003"]; } else if (/vimeo\.com/.test(videoUrl)) { needsConsent = true; requiredGroups = ["C0003"]; } if (!needsConsent || hasConsent(requiredGroups)) return; // Find the play button within this container var playButton = container.querySelector('.js-videoPlay, button[type="button"]'); if (!playButton) return; // Store original click handler if it exists var originalOnclick = playButton.onclick; playButton.setAttribute('data-consent-required', requiredGroups.join(',')); playButton.setAttribute('data-original-video-url', videoUrl); // Replace click handler with consent check playButton.onclick = function(e) { e.preventDefault(); e.stopPropagation(); if (hasConsent(requiredGroups)) { // Restore original behavior if consent granted if (originalOnclick) { originalOnclick.call(this, e); } else { // Try to trigger the video load manually if no onclick was stored this.click(); } } else { // Show consent modal showVideoConsentModal(container, requiredGroups); } return false; }; // Also intercept addEventListener for this button var originalAddEventListener = playButton.addEventListener; playButton.addEventListener = function(type, listener, options) { if (type === 'click') { // Wrap the click listener var wrappedListener = function(e) { if (!hasConsent(requiredGroups)) { e.preventDefault(); e.stopPropagation(); showVideoConsentModal(container, requiredGroups); return false; } return listener.call(this, e); }; originalAddEventListener.call(this, type, wrappedListener, options); } else { originalAddEventListener.call(this, type, listener, options); } }; }); } // Function to show consent modal for custom video implementations function showVideoConsentModal(container, requiredGroups) { // Check if modal already exists var existingModal = container.querySelector('.optanon-video-consent-modal'); if (existingModal) { existingModal.style.display = 'block'; return; } // Create consent modal overlay var modal = document.createElement('div'); modal.className = 'optanon-video-consent-modal'; modal.style.cssText = 'position:absolute;top:0;left:0;width:100%;height:100%;background:rgba(0,0,0,0.7);display:flex;align-items:center;justify-content:center;z-index:1000;'; var modalContent = document.createElement('div'); modalContent.style.cssText = 'background:white;padding:30px;border-radius:8px;text-align:center;max-width:400px; margin: 10% auto;'; modalContent.innerHTML = '<h3 style="margin:0 0 15px 0;color:#11111;">Cookie consent required</h3>' + '<p style="margin:0 0 20px 0;color:#11111;">This video requires your consent to load content from third-party providers.</p>' + '<button onclick="window.OneTrust.ToggleInfoDisplay()" style="padding:12px 24px;background:#E4173F;color:white;border:none;border-radius:24px;cursor:pointer;font-size:16px;margin-right:10px;">Manage preferences</button>' + '<button onclick="this.closest(\'.optanon-video-consent-modal\').style.display=\'none\'" style="padding:12px 24px;background:#F7F7F7;color:#11111;border:none;border-radius:24px;cursor:pointer;font-size:16px;">Cancel</button>'; modal.appendChild(modalContent); container.style.position = 'relative'; container.appendChild(modal); } // Re-check video buttons after consent changes function recheckVideoButtons() { var buttons = document.querySelectorAll('[data-consent-required]'); buttons.forEach(function(button) { var requiredGroups = (button.getAttribute('data-consent-required') || '').split(','); if (hasConsent(requiredGroups)) { // Remove consent modal if it exists var container = button.closest('.js-video, .video'); if (container) { var modal = container.querySelector('.optanon-video-consent-modal'); if (modal) modal.remove(); } } }); } // Initialize video button interception if (document.readyState === 'loading') { document.addEventListener('DOMContentLoaded', function() { setTimeout(interceptVideoButtons, 100); // Small delay to ensure other scripts have initialized }); } else { setTimeout(interceptVideoButtons, 100); } // Re-run interception periodically to catch dynamically added videos setInterval(interceptVideoButtons, 2000); // --- Hook DOM insertions for dynamically-added scripts (your original bit) --- function handleScript(node) { var src = node.getAttribute("src") || ""; var rule = matchRule(src); if (!rule) return; // not targeted if (hasConsent(rule.groups)) return; // consent already granted node.setAttribute("data-gated-src", src); node.type = "text/plain"; node.className += (node.className ? " " : "") + "optanon-blocked"; } ["appendChild", "insertBefore"].forEach(function (m) { var orig = Node.prototype[m]; Node.prototype[m] = function (child) { if (child && child.tagName === "SCRIPT") { try { handleScript(child); } catch (e) {} } return orig.apply(this, arguments); }; }); // --- NEW: Patch document.write / writeln (covers your example) --- function gateHtml(html) { // normalize (strip surrounding whitespace) var s = String(html); // Find <script ... src="..."> and if URL matches a RULE without consent, // rewrite to type="text/plain" and mark for later restore. // This regex is intentionally simple; it handles typical cases. return s.replace( /<script\b([^>]*?)\bsrc\s*=\s*(['"])([^'"]+)\2([^>]*)>(?:<\/script>)?/gi, function (_m, pre, q, src, post) { var rule = matchRule(src || ""); if (!rule || hasConsent(rule.groups)) return _m; // leave as-is // ensure we keep original attrs, add our markers, and suppress execution var attrs = (pre || "") + " src=" + q + src + q + (post || ""); // remove existing type if present; we'll set text/plain attrs = attrs.replace(/\btype\s*=\s*(['"])[^'"]*\1/gi, ""); attrs += ' type="text/plain" class="optanon-blocked" data-gated-src="' + src.replace(/"/g, "&quot;") + '"'; return "\<script " + attrs + "\>\<\/script\>"; } ); } ["write", "writeln"].forEach(function (m) { var orig = document[m]; document[m] = function () { // Join arguments (browsers allow multiple) var html = Array.prototype.join.call(arguments, ""); var gated = gateHtml(html); return orig.call(document, gated); }; }); // Cookie blocking - Enhanced to catch iframe cookies const originalCookieDescriptor = Object.getOwnPropertyDescriptor(Document.prototype, 'cookie'); // Block postMessage from YouTube iframes before consent const originalPostMessage = window.postMessage; window.postMessage = function(message, targetOrigin) { if (targetOrigin && targetOrigin.includes('youtube.com') && !hasConsent(['C0003'])) { return; } return originalPostMessage.apply(this, arguments); }; const cookiePatterns = { C0003: [ // VWO cookies /_vwo/, // YouTube cookies - more comprehensive patterns /^YSC/, /^VISITOR_INFO/, /^VISITOR_PRIVACY/, /^PREF/, /^GPS/, /^CONSENT/, /_Secure-ROLLOUT/, /^LOGIN_INFO/, /^SIDCC/, /^SSID/, /^APISID/, /^SAPISID/, /^HSID/, /^SID/, /^DEVICE_INFO/, /^CONSISTENCY/, /^use_hitbox/, /^remote_sid/, // Vimeo cookies /^vuid/, /^player/, /^_abexps/, /^_gcl/, /^continuous_play/, /^has_logged_in/, // Calendly cookies (removed GA cookies as they're handled in GTM) /_calendly/, /^calendly/ ], C0004: [ // Existing patterns /gaconnector/, /_biz/, /_vis/, // Marketo/Bizible cookies - more comprehensive (includes _BUID) /_BUID/, /^_BUID$/, /^_biz_uid/, /^_biz_nA/, /^_biz_pendingA/, /^_biz_sid/, /^_biz_flagsA/, /^mkto_/, /^_mkto_trk/, /^_mkt_disp/, /^_mkt_trk/, // HubSpot cookies /__hs/, /hubspot/, /__hst/, /__hsc/, /__hssc/, /__hssrc/, // Bing cookies /_uet/, /MUID/, /_clck/, /_clsk/, // MSN cookies (often shared with Bing) /MSN/ ], C0005: [ // LinkedIn cookies /^li_/, /^lidc/, /^bcookie/, /^bscookie/, /^lang/, /^UserMatchHistory/, /^AnalyticsSyncHistory/ ] }; Object.defineProperty(Document.prototype, 'cookie', { get: function() { return originalCookieDescriptor.get.call(this); }, set: function(value) { const cookieName = value.split('=')[0].trim(); // Allow OneTrust cookies if (cookieName.startsWith('OptAnon')) { return originalCookieDescriptor.set.call(this, value); } // Allow all Cloudflare security cookies regardless of domain if (cookieName === '__cf_bm' || cookieName === '_cf_bm') { return originalCookieDescriptor.set.call(this, value); } // Check against patterns for (const category in cookiePatterns) { if (!hasConsent([category])) { for (const pattern of cookiePatterns[category]) { if (pattern.test(cookieName)) { return; } } } } return originalCookieDescriptor.set.call(this, value); }, configurable: true }); // --- Consent change: restore anything now allowed --- window.addEventListener("OneTrustGroupsUpdated", function() { restoreAllEligible(); restoreBlockedIframes(); restoreBlockedVideos(); recheckVideoButtons(); }); // Optional: if your snippet might run after some writes already happened // scan current DOM once: document.querySelectorAll("script[src]").forEach(function (n) { try { handleScript(n); } catch (e) {} }); restoreAllEligible(); // --- OPTIONAL SAFETY: stub Munchkin to avoid ReferenceError before load --- // This lets inline `Munchkin.init('302-WOS-863')` run without crashing. // The real library will overwrite this when allowed; you can replay if needed. (function () { if (!window.Munchkin) { var MK = function () {}; // placeholder MK.__otStub = true; // mark as our stub MK.__q = []; // queue MK.init = function () { MK.__q.push(["init", Array.prototype.slice.call(arguments)]); }; window.Munchkin = MK; } })(); })(); function OptanonWrapper() { } </script> <!-- OneTrust Cookies Consent Notice end for lightyear.cloud --> A Burning CFO Question: Recruit or Automate Accounting and Finance Tasks?
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A Burning CFO Question: Recruit or Automate Accounting and Finance Tasks?

People are the backbone of any retail business, but what if hiring additional staff is no longer a sustainable solution to managing a growing workload while still achieving results?

Whether it’s continual increases in labour costs or a shrinking pool of suitable candidates, attracting skilled workers at an affordable wage is hard to come by. In fact, only 24% of businesses managed to expand their workforce in 2024.

The difficulties with maintaining staff are evident with the retail industry experiencing 225,000 job losses in the last 5 years. 94% of businesses are worried about retaining skilled employees citing high salary expectations as a key issue.

These difficulties have led to questioning the sustainability of recruitment and seeking out automation in accounting and finance departments to deliver a more cost-effective solution for managing growing workloads.

Retail
Kasturi Banerjee

by Kasturi Banerjee

Digital Content Writer

Posted 28/04/2025

A Burning CFO Question: Recruit or Automate Accounting and Finance Tasks?

The current UK landscape

In October last year, the UK Autumn Budget was presented by the new Labour government’s Chancellor of the Exchequer, Rachel Reeves.

It introduced significant changes that would have lasting impacts on businesses, including raising the National Minimum Wage by 6.7%, reducing the threshold at which employers would begin paying National Insurance contributions, and increasing the NI contribution percentage from 13.8% to 15%.

In addition to the pressures from increased staffing costs, finance teams are also finding it difficult to attract and retain key talent. Research by TalentBank showed that accounting-related roles took up 8 of the top 10 spots for most searched jobs by recruiters.

While retailers are bracing for a £7 billion surge in staff operational costs this year, 51% of businesses are prioritising investment in automation of accounting and finance tasks over hiring new staff to combat this challenge.

The challenges that lead to increase recruitment

As retailers grow, so too does the workload on the finance team. This forces businesses to hire more staff to manage the increase in invoice processing. Manual data entry can take up to anywhere between 5 and 15 minutes per invoice!

As well as mounting invoices, 87% of finance professionals reported an expanded scope of their work, taking on new responsibilities as the organisation grew. These included a focus on data analysis, the management and integration of new systems and taking on an advisory role for business strategy.

Seasonal fluctuations are common in retail and present a short-term need for more staff. On average, retailers tend to increase their workforce by 10-20% during peak times. In 2023 Tesco hired around 30,000 temporary staff during Christmas to cover increased demand. However, the significant cost associated with these recruitment campaigns including the time and cost to train temporary staff is not sustainable.

Another seasonal issue lies in the increase in fraudulent activity. While retailers are busy trying to manage a mounting workload, fraudulent invoices often slip through the net and in 2023 cost the UK retail industry £93 million according to the UK’s National Fraud Intelligence Bureau. Finance teams are becoming increasingly aware of fraud and have increased staffing numbers as a way of combating the issue.

​A sustainable solution: Automation in accounting and finance

Whilst it is an automatic reaction to tackle increasing workloads with greater manpower, thinking strategically can deliver more sustainable solutions.

Think of questions for an accounts assistant interview. What key skills are essential to the job role? Numerical accuracy and attention to detail are the two most sought-after skills by employers for accounts assistants.

However, there is always a risk of human error when processing data manually.


By automating invoice processing, retail businesses have eliminated up to 97% of manual data handling and saved 40% on operational overheads. - Flinders General Store


The introduction of automation will lead to reduced processing, enabling the finance team to focus on their expanded responsibilities and deliver more value to the business.

As well as helping protect against fraudulent invoice activity, the benefits of accounting automation include scalability, meaning they can absorb the additional workload and risk involved in seasonal fluctuations. With flexible plans to accommodate consumer demands and automatic fraud detection features, automation of accounting and finance processes ensures your team is prepared for future peaks and can tackle them with confidence.

As wages rise and staff retention becomes more challenging, finance management should look to upskill their employees and provide attractive career development paths to encourage loyalty. Recent research indicated that 72% of UK companies lack the necessary talent in areas like AI and data analytics. By introducing software into the finance department, employees expand their knowledge which in turn creates higher job satisfaction.

The key takeaways

To answer the burning question of a CFO: Recruit or automate? Over 51% of finance leaders plan to invest in automation rather than hire. That percentage still indicates uncertainty amongst UK retailers.

Some fear that automation will outright replace the need for people in finance roles, however, it is clear to see that the role of a finance professional is evolving rather than being replaced. Finance teams now have the opportunity to drive strategic business decisions through data analytics and forecasting rather than repetitive tasks like entering cost centre codes and nominals to line items.

Becoming more efficient with fewer people is the goal for retailers in 2025. Automation in accounting and finance will be a key part of achieving this goal.

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Kasturi Banerjee

By Kasturi Banerjee

Digital Content Writer